This is a screen shot of the OurChoice app on the iPhone.
"Push Pop Press is reinventing reading.
For Al Gore's book Our Choice, the startup has created an ebook that talks, spins, moves, and folds, featuring video, interactive infographics, maps, and more, all seamlessly interwoven with the text in a way that helps bring the concepts to life.
Even if you've already read Our Choice, a follow-up to the urgent environmental call-to-action of An Inconvenient Truth, the app offers something completely different. While this digital version has the same rich photo content and clear writing as the book, it transforms the act of reading into something totally new.
The Our Choice app is a digital reading experience that matches a book for ease and outdoes it in ways that Gutenberg surely never imagined. With just your fingers, and the screen, the 400-page book becomes a portal to video, photo..." from http://www.huffingtonpost.com/2011/04/28/al-gore-our-choice-app-push-pop-press_n_854783.html